We're casting a wide net for you to be found by more people who don't know who you are and maybe didn't know you had a podcast, but they're searching in Google for something that matches up with what was said in one of your episodes.
We have learned over many years of producing podcasts that podcast episodes are only searchable by the text in their titles and descriptions. What is said within the audio of the episode is blind to those search engines.
At Podetize, we have developed a process that we call Verbal SEO Post-Production. The main body of the text is a transcription or starts as a transcription of the episode's audio file. The transcript goes through many stages of cleaning to improve its quality from the automated version that is initially generated.
Additionally, we clean the transcript up for search engine bots. The post wouldn't say, “Tom said this, and the guest named Colin said that,” because Google wouldn't like that very much. We do it a little differently and distinguish between the two speakers to make it easier to read the text. This puts everything in a condition that Google appreciates and is able to serve up to people in their search results when a user searches on something in alignment with what was said in the podcast episode.
There's so much more to our blog posts than just the text, but that is the foundation. By converting your podcast MP3 file into written text and creating a blog post, we unlock all these wonderful keyword phrases that you and your guests say in your episode that otherwise would be blind to searches in Google.
We're casting a wide net for you to be found by more people who don't know who you are and maybe didn't know you had a podcast, but they're searching in Google for something that matches up with what was said in one of your episodes.